Birdhichand Ghanshyamdas Jewellers
Company profile
Always taking the road less travelled, Birdhichand Ghanshyamdas Jewellers have always stood as a paragon of innovation and panache in the segment of luxury jewellery brands. Pioneers of the celebrated style of Kundan Minakari, Birdhichand has made a mark by bestowing the world with sublime jewellery collections viz. Hunar, Adrishya, Aranya, Amér, Aks all of them depicting diverse themes and elements. Birdhichand has now come forth with its latest collection ‘Adaa’, that establishes a deep connection between the character of a woman and the kind of jewellery she wears.
Collection Note
The new collection 'Adaa' establishes a deep connection between the character of a woman and the kind of jewellery she wears. It speaks volumes about how the jewellery worn by the style icons in the old times defined their style in a very wide perspective and it still continues to do so. Birdhichand has chosen 6 iconic beauties whose innate sense of fashion is still remembered today. Birdhichand has identified each icon’s signature style and has redefined it by experimenting with bolder colors, patterns and styles. Among these eminent icons, a few names are – Maharani Gayatri Devi, the Maharani of Jaipur who was described as the epitome of effortless style; Razia Sultan – a great monarch known for her unique head ornament, Umrao Jaan – who magnificently styled herself with Mughal jewellery, Sita Devi from Kapurthala, Queen Niloufer from Hyderabad and Jodha Bai from Rajasthan. The collection is an effervescent cocktail of the unique, eccentric and unconventional jewellery styles that are designed for the different kinds of women.
